Phoenix Milano could never do without its international calling. A large part of the distribution development has indeed been thought up for operators that stake a lot on worldwide market penetration, the first step that guarantees a successful market positioning and an effective brand-awareness strategy.

Phoenix Milano has always eyed Russia: owing to its in-depth knowledge of the market and players and of the specific language and tradition-related needs, it offers unparalleled support to brands that want to enter the Russian market, namely, one of the top three markets – in terms of turnover – for most companies of the trade.